The first time I heard this phrase casually used, I was a bit shocked. I grew up in the 1950s when people didn’t express affection, unless it was in the swoon of romantic love, much less using “Love ya” as a good-bye greeting.
Watching a movie recently, I was struck by how a mother and uncle constantly reminded their son and nephew, respectively, that they loved him. That wasn’t in the vocabulary of my parents—or grandparents or aunts or uncles. They belonged to a past generation that thought if you spared the rod you would spoil the child. It wasn’t just that a good spanking was considered a necessary part of raising an obedient child, but there was a sense that too much praise would give children a big head, and there was nothing worse than that. Children weren’t supposed to be coddled. In fact, my grandparents grew up at a time when child labor was still allowed. And people had large families because they needed the free labor on farms.
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